RUS presents an innovative online presence that embodies minimalist elegance and high-quality aesthetics. Founded by two sisters, the brand caters to modern muses seeking timeless, rediscoverable pieces. The website features a clean, neutral colour palette with soft, natural tones inspired by nature and complemented by large images. The design emphasises fluidity and simplicity and offers responsive, versatile page layouts for user-friendly navigation.
The custom e-commerce platform seamlessly integrates an editorial approach that aligns with RUS's high-fashion image. This strategic launch follows a solid social media presence, reflecting RUS's commitment to quality and readiness for a new, growing global audience.
Live site
Edition n.01
Homepage
Edition n.01
Collection Page
Product Page
Edition no.3
Mobile
Edition no.3
Edition Page
RUS x Anouk Nitsche
Musings
RUS x Anouk Nitsche
RUS presents an innovative online presence that embodies minimalist elegance and high-quality aesthetics. Founded by two sisters, the brand caters to modern muses seeking timeless, rediscoverable pieces. The website features a clean, neutral colour palette with soft, natural tones inspired by nature and complemented by large images. The design emphasises fluidity and simplicity and offers responsive, versatile page layouts for user-friendly navigation.
The custom e-commerce platform seamlessly integrates an editorial approach that aligns with RUS's high-fashion image. This strategic launch follows a solid social media presence, reflecting RUS's commitment to quality and readiness for a new, growing global audience.
Brand Identity: Horror Vacui Studio
Creative Direction: The Barn Agency
Art Direction: Audrey Messiaux
Web Design: Alessandro Molent, Audrey Messiaux
Project Manager: Giulia Oddi
Aktiv Grotesk by Dalton Maag
